Instead of showing one rewarded video at a time, we started showing a strip of 5 videos that users have to watch, and in addition to getting smaller rewards for watching each video, at the end users would get a gacha roulette. How do we make low tenure users engage with ads? How do we make older tenures constantly feel surprised when watching ads so they keep coming back? After a few iterations and A/B tests, we completely changed how users interact with the placement. Together with the product team, we started brainstorming new ways to improve the user experience around ads. Only our more hardcore players were engaging, which was significantly lowering this placement’s engagement rate. However, as we learned, most users didn’t want to watch 15+ videos to finally receive a substantial reward. The legacy idea was for users to watch as many videos as possible, so we made the videos almost unlimited, and to avoid an impact to the economy, we made the rewards represent just a small fraction of our typical rewards.

When users enter the island, they see two traffic drivers, one for an offerwall and one for a rewarded video. One of the rewarded video placements in Monster Legends is native to the game - it’s an island that's themed like a cinema, and it’s dedicated to watching videos and getting free items. Sofia Gilyazova, Head of Ad Monetization at Socialpoint, shares how she and her team worked with ironSource, utilizing products like impression level revenue and features like smart ad caching, to increase Monster Legends’ rewarded video engagement rate and ARPDAU. Their portfolio of mega-hits include Dragon City, Monster Legends, Tasty Town and World Chef. Socialpoint is a mobile gaming company based in Barcelona that develops action, social and strategy games.

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